Chelmsford Museum has been awarded a 2024 VisitEngland Gold Accolade. The accolade is testament to the museum’s high standards, with Gold status awarded to visitor attractions that achieve the highest scores in VisitEngland’s annual quality assessments.
Recognising England’s best visitor attractions
Introduced in 2014, VisitEngland’s Visitor Attraction Accolades acknowledge the very best of England’s tourism experiences, from museums, farm attractions, and historic houses to churches, cathedrals, and country parks.
The accolades are awarded based on VisitEngland quality assessments, customer feedback direct to VisitEngland and online customer reviews.
This year, the museum increased its scoring in its annual VisitEngland quality assessment, achieving a personal high of 95% in 2024, compared to 92% in 2023.
The scores are based on visits from trained VisitEngland assessors, who review the entire visitor journey, scoring aspects such as parking, exhibits, retail offer, food and drink, cleanliness, and staff.
Chelmsford Museum’s assessor this year particularly praised the museum’s regularly refreshed collections and its current temporary exhibition ‘Restless Brilliance: The Story of J.A. Baker and The Peregrine’, which provide returning visitors with new content to explore.
Read the full article on the Chelmsford City Life website.
Image: Museums Manager, Sarah Davies (centre), and Operations Manager, Kieran Bacon, (right) with VisitEngland Chairman, Lady Victoria Borwick (left). Photo by Kit Fanner.